![]() Her solution is starting with a direct-to-consumer model that will allow Folx members to sign up for services like hormone replacement therapy or STI testing. I'll try to find a website for you, but I have no idea how to do that,'" Breitenstein said. "If you start talking to people, over and above the question of just outright hostility and discrimination, we heard countless stories of lesbians going to the doctor and saying, 'You know, I'm thinking about doing at-home insemination,' and their doctor just being like, 'That's cool. But it was her own experience and countless stories from others that made her realize that a lot of the health care system today isn't set up to adequately address the needs of the queer and trans community. Breitenstein started her career as a lawyer for LGBTQ youth and then worked in health care as an entrepreneur and investor. It's why she built Folx Health, a new health care company designed for the queer and trans community. "I think this is the beginning of a wave of very specific companies that need to meet people and patients where they are in their lives - based on who they are, where they come from, what their experiences are - as opposed to the traditional primary care model, which treats all people as the same," Breiteinstein said. ![]() Instead, she wants to build a health care solution that's bespoke for the queer and trans community, an area that is underserved and often actively discriminated against by the current health care system. But it's a model that Breitenstein sees as outdated in today's world, where health care doesn't need to be one size fits all: When it is, it's often to the detriment of communities. Breitenstein, primary care is like the general store owner on the prairie: They try to be all things to all people.
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